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Backlink Cost Calculator

Estimate realistic backlink costs using link type, authority, traffic, niche, and geography to plan SEO campaigns with more accurate budgets.

Campaign Setup
Tip: ranges are most accurate at 10+ links.
Estimated Campaign Cost
Total Budget Range
£4,461£6,036
Based on current market rates for your criteria
Avg. cost per link£525
Link types1 selected
Quality tierDR 40-50
RegionUK
NicheGeneral
Estimate Confidence

Strong publisher availability at this quality tier and volume

High
Volume Discount Applied
You might be saving ~5% at 10 links

How Our Backlink Price Calculator Works

Market Data

Based on anonymized marketplace averages and historic campaign data

Realistic Ranges

We show ranges, not false precision, because real pricing varies by publisher

Quality Factors

DR, traffic, niche, and geography all affect actual link costs

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Backlink Cost Calculator FAQs

How accurate is this backlink cost estimate?

It’s a realistic budget range based on typical market pricing. Final costs can vary depending on publisher availability, editorial requirements, niche restrictions, and how strict your quality targets are.

Why do you show a range instead of one fixed price?

Link pricing isn’t fixed. Even within the same DR or traffic tier, publishers vary widely. Showing a range avoids false precision.

Should I choose DR or Traffic as my quality target?

DR is useful for authority and link profile strength. Traffic is better for real audiences and referral value. Strong placements usually perform well on both.

What’s the difference between Guest Posts and Link Insertions?

Guest Posts involve new content creation. Link Insertions place your link into an existing indexed page, often faster but with tighter availability.

Why are some niches more expensive?

Restricted or regulated niches have fewer publishers willing to link out, which increases cost and limits supply.

Do volume discounts always apply?

No. High-quality tiers, Digital PR, and restricted niches usually don’t offer discounts due to limited inventory.

What happens after I submit the form?

We review your estimate against real publisher inventory and let know you what’s realistic, what to prioritise, and what to avoid.

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